As a branding agency, we specialize in creating memorable brand experiences that resonate with audiences. Our team of passionate creatives work collaboratively to uncover the essence of your brand.
In 2015, when Kevin Chenault launched Blackstrap Media, the traditional advertising landscape was already a crowded space. However, Kevin—a new entrepreneur with roots in visual storytelling and a passion for bold ideas—saw an opportunity to leverage social media platforms for creative advertising by focusing on what works natively within those platforms. “The best ads don’t look like ads,” and this philosophy has guided our approach since day one.
In 2025, Blackstrap Media rebranded as kei, a digital advertising company with a more focused approach to the evolving digital advertising landscape. The name “kei” (pronounced 🔑), with its unique spelling of a common yet empowering word, reflects our commitment to embracing bold, non-traditional ideas to address evolving challenges.
Since our inception, we’ve been honored to partner with forward-thinking businesses and innovative startups, crafting campaigns that leave a lasting impact. But our mission doesn’t stop there: kei is built on the belief that creativity should serve a greater purpose. By aligning with organizations that embrace change, we ensure that when our clients succeed, so do the communities we touch.
Years in Ad Industry
Client Relationships
Films Completed
Kids
Kevin founded Kei in 2015 and is based in Evansville, Indiana, specializing in brand development, digital strategy, and web design. With a background in independent filmmaking, he brings a storytelling-first approach to building brands that resonate. He’s also a father of three and a committed advocate for creative growth and community development in the Midwest.
Headshots Taken
Years in Photography
Daily Coffee Drinker
With over a decade of experience behind the lens, Holly captures portraits that radiate confidence, character, and connection. Her creative eye and easygoing approach brings out the best in every client.
Years in Graphic Design
Years in Marketing
Cups of Cheap Coffee
Good Seasons of The Simpsons
While Ryan's expertise lies in Graphic Design, he is perpetually learning all areas of advertising & marketing to increase his skills in web design, motion design, and illustration.
Years in Marketing
Social Pages Managed
Cups of Coffee a Day
Industries Served
Molly has tackled marketing roles across a mix of industries including healthcare, finance, and tourism, with one thing in common: strategy first, vibes second. With nearly a decade of experience, she brings together creative storytelling and a strategic mindset. She’s all about data-driven decisions, smart campaigns, and messages that actually work. Bonus points if there’s a good pun involved.
Years in Ad Industry
Years as a Barista
Grown
Kids
Dog
David oversees agency operations with decades of experience in advertising. He’s equally passionate about crafting compelling campaigns and creative coffee drinks. Whether he’s diving into audience demographics or experimenting with espresso, David brings energy and insight to everything he does.
Years in Photography
Photography Clients
Times Watched Avengers: Endgame in Theaters
Years of Being Alive
Has a genuine passion for the creative process and invests his heart into every design and photography project he works on.
Years in Marketing
Years in Military Leadership
Countries
Visited
Daily
Espressos
Leveraging a blend of strategic and military leadership, Nick offers a comprehensive skillset that enables him to serve as a valued partner in accelerating revenue growth and impactful marketing solutions for every client.
Years in Marketing
Years in Graphic Design
Cat
Times Made Buffalo Chicken Dip
Annie blends marketing strategy with graphic design creativity to create solutions that help businesses stand out and engage with their target audience.
Years in Ad Industry
Client Relationships
Films Completed
Kids
Kevin founded Kei in 2015 and is based in Evansville, Indiana, specializing in brand development, digital strategy, and web design. With a background in independent filmmaking, he brings a storytelling-first approach to building brands that resonate. He’s also a father of three and a committed advocate for creative growth and community development in the Midwest.
Headshots Taken
Years in Photography
Daily Coffee Drinker
With over a decade of experience behind the lens, Holly captures portraits that radiate confidence, character, and connection. Her creative eye and easygoing approach brings out the best in every client.
Years in Graphic Design
Years in Marketing
Cups of Cheap Coffee
Good Seasons of The Simpsons
While Ryan's expertise lies in Graphic Design, he is perpetually learning all areas of advertising & marketing to increase his skills in web design, motion design, and illustration.
Years in Marketing
Social Pages Managed
Cups of Coffee a Day
Industries Served
Molly has tackled marketing roles across a mix of industries including healthcare, finance, and tourism, with one thing in common: strategy first, vibes second. With nearly a decade of experience, she brings together creative storytelling and a strategic mindset. She’s all about data-driven decisions, smart campaigns, and messages that actually work. Bonus points if there’s a good pun involved.
Years in Ad Industry
Years as a Barista
Grown
Kids
Dog
David oversees agency operations with decades of experience in advertising. He’s equally passionate about crafting compelling campaigns and creative coffee drinks. Whether he’s diving into audience demographics or experimenting with espresso, David brings energy and insight to everything he does.
Years in Photography
Photography Clients
Times Watched Avengers: Endgame in Theaters
Years of Being Alive
Has a genuine passion for the creative process and invests his heart into every design and photography project he works on.
Years in Marketing
Years in Military Leadership
Countries
Visited
Daily
Espressos
Leveraging a blend of strategic and military leadership, Nick offers a comprehensive skillset that enables him to serve as a valued partner in accelerating revenue growth and impactful marketing solutions for every client.
Years in Marketing
Years in Graphic Design
Cat
Times Made Buffalo Chicken Dip
Annie blends marketing strategy with graphic design creativity to create solutions that help businesses stand out and engage with their target audience.
Let’s talk! Reach out to us with your ideas and we'll identify areas where we can provide you value.
